Methodological and Survey Design offerings include
- Predictive model-based sample design
- Adaptive and responsive designs
- Advanced weighting and calibration for nonprobability and hybrid samples (Encipher®)
- Advanced nonresponse bias analysis
- Imputation and split questionnaire designs
- Small area estimation
- Model-based political polling techniques
Statistical and Analytic Capabilities include
- Statistical testing for significance
- Choice-based analysis (Discrete Choice Analysis, Conjoint, Max-Diff)
- Customer/population segmentation
- Cluster and latent class analysis
- Model-based recursive partitioning
- Regression discontinuity analysis
- Key drivers analysis (Stepwise Regression, Correlations, Discriminant Function Analysis)
- Quadrant analysis
- Mind mapping
- Pricing modeling (e.g., Van Westendorp)
- Net Promoter Score (NPS)
- Stated vs. derived importance
- List experiments
- Perceptual mapping
- CHAID analysis (Tree Structured Data Analysis)
- TURF (Total Unduplicated Reach and Frequency) Analysis
SSRS Center for Innovation in Survey Methods and Transparency
The SSRS Center for Innovation in Survey Methods and Transparency promotes methodological advancement through rigorous experimentation, transparency, knowledge sharing, and public discourse.
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